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Allison Webb is the designer of her namesake bridal collection, Allison Webb bridal collection for JLM (the same bridal powerhouse that is home to Hayley Paige and Lazaro). Her exquisitely crafted embroideries, tailoring, and attention to detail create an aesthetic that is the epitome of modern romance. Her southern roots are evident in the soft femininity of her designs. Allison began her career interning at Chado Ralph Rucci where she witnessed the art of true couture dressmaking firsthand. Her devotion to luxury craftsmanship led her to the studio of Oscar de la Renta where she spent a year working alongside Oscar and his design team. Soon after, Allison worked for J.Crew, helping wit